Please click here to request that your password be emailed to you.

Passwords must be from 6 to 16 characters long. You may use any combination of numbers and letters.

You may contact us by clicking on the "Help Center" link located on each page of the website. Please fill out the form completely and we will get back to you as soon as possible.

To ensure delivery of special messages to your inbox (not bulk or junk folders) that you requested from Supervalu supplied stores and Valu2-U.com please add the following email addresses to your address book: listmaster@ale.softcoin.com or supportdb@softcoin.com. Please adjust any spam filter to accept emails from these addresses.

Yes, you can opt-out of receiving any future emails Valu2-U.com. To do so, simply opt out at the time you create an account. If you have already created an account, you may unsubscribe by logging into your account and sending an unsubscribe request by clicking on the "Help Center" link on any promotion page. Or you can change your preference by logging into your account and clicking on the "Edit my Account" link located on any promotion page. Once you complete your change, simply click on the "Submit" button. Please note that once you opt-out, you will continue to receive information pertinent to the Valu2-U.com program such as the welcome email. To learn more about our privacy policy, click here.

Valu2-U.com is very concerned about protecting your online privacy. You can view our privacy policy by clicking here.

Contact our Consumer Support team by clicking on the "Help Center" link located on any page of the Valu2-U.com promotional website. Please include a brief description of the problem that you are having.